Redpost Equestrian is celebrating a bumper year of award nominations, named as a finalist in four categories at this year’s British Equestrian Trade Association (BETA) Awards, which will take place on 24th March 2022.
The nominations follow a fantastic year for the Redpost team, who are celebrating the company’s 30th anniversary in 2022. Born from humble beginnings, Redpost was established in 1992, when John & Louise Tuff first came to Devon. The shop grew and grew and was taken online by their son Ben and his wife Claire in 2012. Today, Redpost has become the premier equine and country shopping destination in the South West and online, reaching customers across the globe, and is proud to still be family-run and independent.
Commenting on the news, Director Ben Tuff said: “We are blown away to receive these nominations. It’s competitive just to be considered, so to be in the running for four awards is an incredible achievement and means so much to us. We are enormously proud of the team, who continue to work incredibly hard, and we’re hugely grateful to our amazing customers who nominated us for these prestigious awards.”
Redpost started in a building once used as a pigsty
Ben Tuff, Director
As a finalist in both the Retail Store and Mail Order/Online sections of the Zebra Products Retailer of the Year category, Redpost supports a thriving equestrian community, both locally and worldwide. “Redpost started life as a small animal feed and tack shop that we built DIY-style in a building once used as a pigsty. The store was affectionately known by the locals as ‘Aladdin’s Cave’, but we outgrew it several years ago. We finally moved into our purpose-built new shop last year, which occupies 5,000 square feet.
We’re still on the same site, in the heart of the lovely Devon countryside, and customers can also now sit down for coffee and lunch in our café which adjoins the new shop. Some of our customers have been coming to us for 30 years – they’ve watched us grow and are an integral part of our journey. The online side, which ships to customers all over the world, continues to grow beyond anything we could have imagined. Customers can also download the Redpost mobile app to connect with us on the go.”
Georgie lives and breathes equestrian products & fashion
Ben Tuff, Director
In the WeatherBeeta Retail Employee of the Year category, Sales Specialist Georgie Walker flies the Redpost flag. “Georgie lives and breathes equestrian and country products and fashion,” says Ben. “She loves helping customers with everything from fitting their first hat, to designing their dream pair of boots.”
Redpost is also in the running for the TSM Marketing Effectiveness Award after a busy year. “Building a digital as well as local community has long been our vision, and we strengthened our team going in to 2021. This has allowed us to achieve things that were previously out of reach; highlights have been working with more riders and influencers, launching the Redpost mobile app, and creating more video content to connect with our audience”.
We’ve achieved things that were previously out of reach
Ben Tuff, Director
“We’re really looking forward to the ceremony in March,” concludes Ben. “We’re a close-knit team who are still as passionate as ever about the equestrian community. Whatever happens at the awards, we’re proud to be there and looking forward to the future of Redpost.”
